Become an Affiliate

Join the Onluck affiliate programme and partner with us to monetise your audience. We work with publishers, streamers, content creators and marketing partners across the United Kingdom to drive new players and share in the commercial upside. Our approach is straightforward, transparent and geared towards long-term partnerships.

Programme purpose

Our affiliate programme exists to create a reliable path for partners to earn from referrals while giving players a clean, trustworthy route to our site. We focus on sustainable traffic, compliance with UK standards and clear rules so both parties know what to expect from day one.

Partnership benefits

Partners get access to a dedicated liaison, marketing assets and flexible creative formats that work on desktop and mobile. We support partners with campaign briefs, compliance checks and performance feedback so promotional activity converts more efficiently. There are no hidden terms and we aim for fast, predictable payouts for qualifying partners.

Commission structure

We offer several commercial models to suit different traffic types, including revenue share, CPA and hybrid arrangements. Individual partner agreements are tailored based on traffic quality, geolocation and promotional approach. Exact commercial terms are negotiated during onboarding to ensure alignment with your channel and audience.

Tracking and reporting

Accurate tracking is central to our programme. Partners receive access to a reporting dashboard with campaign-level data, conversion details and clear reconciliation tools. We log conversions, player activity and payment history so partners can verify performance and optimise campaigns with confidence.

Marketing tools and support

You’ll find a library of creatives, banners, deep links and suggested placement ideas suitable for blogs, streams and social channels. Our onboarding includes technical setup, best-practice advice for compliance with UK advertising rules and regular creative updates. If you need bespoke assets or co-branded landing pages, we can discuss tailored support during onboarding.

Long-term cooperation

We aim to build lasting relationships rather than one-off campaigns. That means regular performance reviews, seasonal promos reserved for select partners and scalable plans as your traffic grows. If you deliver consistent, quality players we’re open to re-negotiating terms and exploring exclusive activation opportunities that reward sustained performance.

To get started, contact our partnerships team to discuss fit and next steps. We’ll walk you through tracking setup, commercial options and compliance requirements so you can start earning efficiently.